The Gift Expert tops 1 million gifts after 11 years in Singapore

The Gift Expert says it has delivered more than 1 million branded corporate gifts to over 3,000 businesses since launching in 2015. The Singapore supplier is leaning into Chinese New Year demand, sustainable gifting and event-based personalisation as festive ordering shifts earlier.

Why it matters: - The Gift Expert's growth shows how corporate gifting in Singapore has become a year-round business function tied to brand building, staff engagement and client retention. - The company says demand is shifting toward earlier Chinese New Year planning, which matters because production lead times tighten as the festive season approaches. - Sustainable gift options are becoming part of the buying mix, signaling that corporate gifting is being shaped by broader ESG expectations.

What happened: - The Gift Expert marked more than 11 years in operation after founding in 2015. - The Singapore supplier says it has delivered more than 1,000,000 branded corporate gifts to more than 3,000 businesses across Singapore. - The company has grown from a corporate gift supplier into a full-service gifting and events partner. - The Gift Expert said its traffic data shows Singapore businesses place most of their corporate gifting demand around Chinese New Year, not Christmas.

The details: - The Gift Expert provides end-to-end corporate gifting services, including sourcing, custom branding, packaging and island-wide delivery. - The catalogue includes more than 200 products across seven categories. - The seven categories are lifestyle and drinkware, bags, stationery, gift sets and hampers, accessories and event items, tech gadgets, and corporate apparel. - Full custom branding is available on every item. - The company serves both accessible and luxury corporate gift budgets, with orders built around the client's brand, budget and occasion. - Corporate gift hampers remain one of the most requested categories heading into Chinese New Year and Christmas. - Premium requests include vacuum-insulated drinkware and leather-finish stationery. - The catalogue also includes sustainable options such as eco-friendly drinkware, recycled-material bags and biodegradable packaging. - The company also offers event services, including live event activations and on-ground personalisation stations such as live engraving and printing. - Those event services originated from client requests, the company said. - The Gift Expert says January is the busiest month for corporate gifting in Singapore because of Chinese New Year preparation. - The company's traffic data shows October through January account for 64.9% of annual demand. - January runs 32.7% higher than December, according to the company.

Between the lines: - The Gift Expert is positioning itself less as a product seller and more as a partner that can support campaigns, events and branded experiences. - The move toward sustainable and customised gifting suggests Singapore buyers want gifts that signal intent, not just volume. - The Chinese New Year focus indicates a seasonal advantage for suppliers that can secure orders before the year-end rush.

What's next: - The Gift Expert said it will keep focusing on helping Singapore businesses use corporate gifts to strengthen client relationships, employee engagement and brand visibility. - Demand for customised corporate gifts is expected to keep rising ahead of festive seasons. - Companies planning Chinese New Year gifting are likely to continue ordering earlier, with November framed as the safer planning window.