Splash Maritime Group launches Splash Cruise

Splash Maritime Group has launched Splash Cruise, a new global news platform focused on the commercial, financial and operational side of the cruise industry. The Singapore-based company says the site will target readers across shipbuilding, finance, operations and supply chains, with daily coverage and executive interviews.

Why it matters: - Splash Cruise shifts coverage away from the passenger experience and toward the business mechanics that drive cruise shipping. - The launch adds a dedicated independent publication to a sector that is one of tourism’s most capital-intensive businesses. - The site is aimed at people who build, finance, operate and supply cruise fleets.

What happened: - Splash Maritime Group launched Splash Cruise, a new international news platform focused on the cruise industry's commercial, financial and operational side. - The publication is available at splashcruise.com. - Splash Maritime Group announced the launch in Singapore on October 13, 2026.

The details: - Splash Cruise will publish daily news, exclusive interviews, analysis and features. - Coverage includes cruise operators, shipyards, expedition cruising, river cruising, ports, technology and industry executives. - The platform will examine fleet expansion, newbuilding investments, corporate earnings, deployment strategies, passenger demand, ship financing and cruise economics. - The publication will also look at how fleet supply, demand, pricing and investment decisions interact across the cruise sector. - A flagship interview series called Cruise CEO will spotlight senior industry leaders. - Dedicated sections will cover cruise lines, ports, shipyards, crew, operations and technology. - Regional coverage will span the Americas, Europe, Asia, the Middle East, Oceania and polar cruising. - Readers can subscribe to The Cruise Brief, a free twice-weekly newsletter.

Between the lines: - Splash is applying a shipping-industry lens to cruise, which suggests a heavier focus on capital allocation, asset cycles and operating performance than on lifestyle coverage. - The launch also extends Splash Maritime Group’s strategy of building specialist media brands around commercially important maritime sectors. - Sam Chambers said Splash wants to get beneath the glossy brochures and explain what really drives the business. - Grant Rowles said the company sees room for a publication that becomes essential reading for the cruise ecosystem and can support future partnerships, events and intelligence products.

What's next: - Splash Cruise will build audience around its daily reporting, interviews and newsletter. - The company appears to be positioning the brand for broader commercial offerings beyond editorial, including partnerships, events and intelligence products. - Splash Maritime Group will lean on its existing editorial and audience infrastructure as it grows the new title.

The bottom line: - Splash Cruise is a bet that the cruise industry wants harder-nosed business coverage, not just consumer travel reporting.